Alternative Radio – 91X

Call Letters: CJLX-FM
Frequency: 91.3 MHz
Power: 3,000 watts
City of licence: Belleville, Ontario

The philosophy of 91X can be summed up in three words: We’re Not Normal! We aim to restore some excitement to radio listening….giving listeners real selection…and a few surprises. At 91X we want to shake things up a bit…and we hope you’ll come along ore the ride!We’re not normal in a number of ways:

Class of licence:
We are not a “commercial” station as defined by the CRTC (Canadian Radio Television & Telecommunications Commission), we are one of only a handful of “campus/ community-instructional” radio stations in Canada. 91X is a non-profit entity.

Staff:
Our on air staff has very little experience! In fact most are just learning and polishing their craft as on air personalities. Many of the voices you hear are students of the Radio Broadcasting or Broadcast Journalism programs at Loyalist College. We also have a team of community volunteers who produce some of the more diverse programming.

Programming:
Unlike most “normal” radio stations, 91X does not program the same thing over and over and over again 24/7. Much of the time, you’ll hear a cutting edge blend of “alternative rock”. Now, alt-rock has been around for 25+ years, so our playlist includes everything from the early days of “new wave” through the grunge era of the early 90s to today’s new rock. Our focus is on current music, but we do also pay homage to alternative rock’s heritage. Perhaps our slogan says it all: “New Rock and Classic Alternative” Late nights and weekends contain a wealth of diverse programming. From Classical to Jazz, Folk to Blues, Hip-Hop to Reggae, World Beat to Metal..it’s all here!

Commercials:
Yes, we DO play commercials…but not that many. Our class of licence limits the amount of time that can be devoted to commercials. Because of this you won’t hear long 5+ minute commercial “islands” on 91X. You may hear just one or two “spots” in a row. This is appreciated, not only by our listeners, but also our advertisers, who are able to get their message out much more effectively.

We hope you’ll enjoy a different kind of radio listening experience with 91X. We’re not normal…and proud of it!