91X offers you an economical and effective
way to reach listeners in the Quinte area.

91X doesn’t just sell you 30 or 60 second radio commercials, we present an advertising concept unlike any other in the marketplace. 91X offers many different advertising options that effectively target your product or service to the customer you’re trying to reach. We can offer a comprehensive radio campaign that is based on our rate card or customize a package to most effectively target the listener you’re trying to reach. Advertising on 91X is so reasonable, no marketing plan is complete without it!

Here are some facts:

  • Much of the time 91X programs alternative rock, the only local station to offer this format. The primary target demographic with this format is young adults 18-34. Yes, a lot of college-age (and younger) students listen to 91X, but so do workers, professionals, self-employed business people and young families. The listening audience is approximately a 60/40 split males to females.
  • 91X is unique in that it also has a secondary target audience. The 50+ listener is attracted to the wide range of arts programming that includes classical, jazz, big bands/swing, Broadway musicals and much more. These programs are generally broadcast on the weekends as well as selected late evenings. Check the program guide for specific details. You have the option of sponsoring a particular program, or running your commercials throughout the schedule of arts programming.
  • *Of course you can also run commercials during both types of programming to target these two age groups.
  • The 91X coverage area includes the entire Quinte area and beyond. A clear, stereo signal can be heard from Colbourne in the west to Napanee in the east, and from north of Highway 7 south throughout Prince Edward County. See the coverage map below. The population within our coverage area is approximately 177,000



Call our sales department today to include 91X in your advertising
strategy! (613) 966-0923 or via sales@91x.fm