Loyalist College updates branding with a focus on choosing small

Loyalist College has announced a new branding strategy, emphasizing the benefits of small-classes.

“We are unlike any other College in Ontario, and we’re proud of that. Our small size and close community ties allow us to provide one-on-one attention to students while remaining flexible and innovative. We think differently at Loyalist, and our vibrant new brand highlights that difference. When you see us on billboards or online, we hope we’ll cause you to stop and think about the power of small,” said  Jeremy Laurin, Senior Vice President, External Relations and Business Development, in a statement.

The College is emphasizing that with the slogan – “Small gives us the power to do big things.”

Staff have released the image below, outlining the new concept that will be seen. There is a similar billboard up towards the Quinte Mall in Belleville.